A website is a digital identity of a business and it is a powerful tool that enhances the reach of the brand. If your website isn’t visually appealing, or load slowly, or even not mobile-friendly, customers are going to move away.
Modern small business owners rely on an efficient custom software development company who helps them in building a comprehensive website that bring in a steady stream of leads and educate potential customers on what they offer.
However, when it comes to planning and developing a website from scratch, small entrepreneurs think they have all the required resources. But that’s not the case because building an exclusive site is a daunting task. WordPress is the answer to this problem which is a free platform that powers the back end and the front end of your website.
WordPress is usually referred to as a “content management system” because of its capacity to allow you create and organize all the pages and media that you upload to your website effectively. It is considered as the best alternative for small businesses to build their websites. Why? Let’s explore the answer in the article with the help of the top seven reasons.
1. Perfect Platform To Start Using Your Website As A Blog
If you don’t have a blog or are using another website to host your blog, then switching your site on WordPress will be the best option for you. It’s incredibly easy to operate the software and it takes literally seconds to add new pages or posts. Also, it is the best platform you can use for blogging about your business.
You just have to set up a page on your website dedicated to your blog and start adding posts to that page. A blog is one of the most influential tool that you can use to add new content to your site and keep your users up to date always with whatever is happening in your domain.
2. WordPress Constantly Gets Updated For Better Security & Safety
WordPress automatically updates itself so that to make sure that your website’s security is aligned with the best, most latest policies. While most of the other content management systems require you to manually check for updates.
You can relax because you are aware that your website will automatically update. Also, WordPress keeps working constantly in order to make its system better and secure for the users and the visitors.
3. WordPress Is Available As Open Source
One of the most striking benefits of WordPress is that it is available as an open source platform for robust custom built websites. This simply means that the programmers are able to contribute to the WordPress’ software. They can add their own plugins, updates, and themes. This helps in improving the WordPress system and making it better with all these plugins and updates.
The main benefit of this feature for small business owners is that there is no need for them to pay for every new update. Also, they can reap the benefits of all these advancements without paying any money for them.
4. WordPress Facilitates The Development Of SEO-Friendly Websites
Search engine optimization is the techniques which makes a website more visible in the search results of major search engines such as Google and Yahoo. It takes time to incorporate SEO tactics so that to optimize a website and make it search engine friendly. But WordPress provides the small entrepreneurs with the easiest ways to optimize their sites and make them more searchable by engines.
One of the most popular WordPress plugins is the Yoast SEO plugin. It shows every step how your content ranks and where there’s scope for improvements and modifications.
5. WordPress Is Not A Newbie In The Industry
WordPress is been around for more than ten years, so it won’t be an exaggeration to say that it is a secure platform for building high-end websites. It is true that WordPress isn’t an ideal platform like any other content management system. But it’s quite hassle-free.
WordPress experts have worked day and night so that fix the kinky issues and improve the overall system. Their efforts and hard work have transformed WordPress into a timeless CMS that is loved by all the levels of web developers.
6. Coding For WordPress Is Standard For Any Web Programmer & Can Be Managed Easily
A lot of small business owners hire a custom software development partner who creates a complicated website for their brand. The site is so intricate that no one else can manage it or make changes when required. This can be good if there is no need for you to redesign your website every again. But that’s not going to happen. A website has to be redesigned at regular intervals of time so that to keep it fresh always.
One of the most unique features of WordPress is that all the web developers know how to code for it. In case you encounter a glitch or a bug, or you just want to tweak your website, you can hire any web developer and get your job done easily.
7. Having A WordPress Website Puts You In A Great Company As Many Big Brands Are Using It
Yes, it is true that some of the world’s biggest enterprises in the world use WordPress to power their websites. A few of these giant brands are Inc., Mashable, TechCrunch, and New York Times. Therefore, developing websites in WordPress will have a positive impact on the reputation of your business and will enhance its credibility.
WordPress is the best alternative for small businesses to develop their custom websites because this platform allows them to create fully functional, scalable, and visually pleasing sites, and it also provides entrepreneurs with endless possibilities to maintain their websites and tweak them in the long-run as their business evolves with time.
Whether your small business is evolving or you are just starting out as an entrepreneur, you can take advantage of a renowned custom software development company who is an expert in building WordPress sites that evolves as you move further and make a mark for your brand in the digital landscape.